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Why do I need a buyer's consultant? »


"The property buyer is left to fend for themselves... "


Once a decision has been made to purchase a property in South Africa, a home buyer usually looks through the newspaper classifieds, views property websites or drives around looking at show-houses. Either way we end up dealing with the seller's ‘salesman’ – an estate agent.

An estate agent is retained and rewarded by a commission payment from the seller to obtain the best possible price and terms and conditions for the seller. Although the estate agent has certain moral and ethical responsibilities towards the buyer, these must not conflict with their primary role – to look after the seller, their client.

Once a suitable property is found an offer to purchase agreement is completed. Once this is accepted by the seller, and all suspensive conditions are met, the offer becomes legally binding. In most cases the only counsel the purchaser has available to them when compiling the offer is the seller's estate agent.

The seller then appoints a solicitor of their choice whom the purchaser must use.

Often the offer to purchase will dictate that the estate agent is appointed as the buyer's sole agent for the obtaining of a bond and that the seller or agent nominates the electrical engineer and beetle specialist.

What is apparent from the above is that there is no assistance, help or guidance from an independent party for the purchaser. This same process has remained the same for decades, whereas in most industries laws are passed increasingly towards consumer protection.

SA HomeBuyers does not sell houses! We serve as a home buyers consultant, assisting them to find the right property and helping them throughout the process, providing research, financial guidance and legal advice for the modern buyer.

Welcome to the future of house purchase – where the buyer is king!